Since ancient times, China has always been a country of etiquette. "Propriety, righteousness, benevolence, wisdom and faith", one of the "five permanent members" of Confucianism, interprets the essence of Confucianism, which represents China's orthodox culture for more than 2000 years. Ritual has long been integrated into the blood of every generation of Chinese people and flows today. The inheritance of "Rites" culture is not only the care for traditional culture, but also our own cultivation, but also the poetic way of getting along and communicating with people. A common and intuitive expression of ritual culture is that you come and I go in gifts. As it is said in the book of rites. Qu Li Shang, "courtesy reciprocates, and it is not polite to go and not come." In the current society, the era has given "ceremony" different meanings, which not only refers to the communication between people, but also represents the communication between enterprises and employees. Corporate welfare gift culture is spreading in corporate culture with an irresistible trend. Therefore, corporate gift giving has also become an art.